Privacy Policy

Last Updated: 16 July 2026

Overview

About Us and How to Contact Us

Anorak Games Limited is a developer and publisher of interactive video games and will process your personal information when you play our games. If you have any questions about our data practices, your rights, or have any concerns or complaints, you can contact us at [email protected], or send a letter to the address provided in this Privacy Policy.

Personal Information We Collect

We collect personal information from you directly (when you play games or register for an account), and also generate information about your use of our games, including gameplay and log data. If you log in with your social media account, we will receive information about you including your name, profile picture, and email address. We also receive information from third parties such as advertising partners and analytics providers.

How We Use Your Personal Information

We use your information to provide you with our games, support and analyze your use, and improve them. We will also use your information to respond to your questions. We will send you service emails about your account and game activity (for example, when voting opens or results are ready for a challenge you entered). With your consent, we may also send you promotional emails and push notifications, and show you ads targeted to you in our games. You can stop receiving marketing emails at any time via the unsubscribe link in each email, and manage other preferences in your browser or device settings.

Who We Share Your Personal Information With

We rely on third parties for the purposes set out in this Privacy Policy, including support services such as game servers, support ticketing, and game analytics. We also work with certain advertising partners to show you ads. Additionally, we share your information within our group and as required by law.

Where We Process Your Personal Information

Your information is processed by us or our service providers in different countries around the world, including the United Kingdom, Europe and the United States.

Your Rights

You may have rights to access, receive a copy of, or delete your information, or restrict processing of your information. You also have the right to object to our use of your information for certain purposes, including tailored marketing and advertising.

Changes to the Privacy Policy

Any updates or changes to this Policy will be published here. If there are any significant changes, we will notify you through the game or via email.

Introduction

This privacy policy ("Policy") informs you of your choices and our practices in relation to your Information (as defined below). In this Policy, "Anorak", "we" or "us" refers to Anorak Games Limited, a company registered in England with its office located at 4 Garrett Street, London, England, EC1Y 0TY. We choose why we need to use your Information and how it is used, which means we are considered the data controller in certain countries.

For the purpose of this Policy, "Information" means any information relating to an identified or identifiable individual. This includes Information relating to your use of our game LookStar and any related services (the "Game").

When you play the Game, you accept our rules and policies which set out how we handle your Information, and you understand we collect, process, use and store your Information as described in this Policy. If you do not agree with this Policy, you must not play the Game. If you change your mind in the future, you must stop playing the Game and you may exercise your rights in relation to your Information as set out in this Policy.

1. PERSONAL INFORMATION WE COLLECT

We will process and use the following Information about you:

Information You Provide to Us

Registration Information:

• If you create an account, we may collect your email address, password, date of birth, avatar, and username
• If you register using a third-party account, we will know if you have a valid account with such third party but will not have access to your login details

Customer Support Information: When you interact with our customer support, we ask you to provide:

• Your full name, username, and email
• Any information you choose to provide to assist you: Game ID, device brand and model, advertising ID, transaction records, or device language

In-Game Information:

• Username
• Your photograph
• Any customization choices you make
• In-game communication data (chat messages, timestamps) if you interact with other players
• Survey responses if you participate in surveys we conduct about your experience, interests, habits, opinions, preferences, and feedback
• Purchase information

Information We Automatically Collect or Generate

Depending on the Game we may collect or generate the following types of personal data:

Device and Technical Identifiers:

• IP address
• Advertising ID (IDFA on iOS, AAID on Android)
• Device ID and MAC address
• HTTP header information
• Third-party app IDs (apptoken)
• Unique ID
• Device information: model, brand, language, operating system version
• Country and city-level location data (based on IP address, not precise GPS)

Cookies and Tracking Technologies: We use cookies and similar technologies (web beacons, log files, scripts, eTags) to enhance your experience. You have the option to permit or disable these. However, refusing cookies may prevent the Game from operating as designed. For more information, see our Cookie Policy.

Game Usage Information:

• Game ID
• Install and uninstall timestamps
• Date and time stamps of game events
• Game time and session duration
• Achieved scores and progress
• In-game purchases and transaction records
• Interactions with ads and promotions
• Engagement with game features and events
• Evidence of using cheating software or modified versions of the Game

Information Received from Third Parties

Social Media Platforms: If you register using a third-party account (Facebook, Google, Apple), we receive:

• Your name
• Profile picture
• Third-party ID
• Email address (optional)
• Friends list (optional)

Payment Processors: When you make in-app purchases, we receive from payment processors:

• Transaction ID
• Country
• Payment provider used
• Purchased item
• Currency and value
• Payment timestamp

Analytics Providers: We receive reports from analytics providers that include:

• Your user ID
• Information on your in-game activity
• Aggregated usage patterns

Advertising Partners: We receive from advertising networks:

• User ID
• Information on your interactions with ads shown in the Game
• Ad impression and click data
• Conversion events

Mobile Measurement Partners (MMPs): We receive from attribution partners to track marketing campaign performance and detect fraud:

• Advertising ID
• IP address
• Location data
• Transaction information
• Campaign attribution data
• Install and event data

Children

The Game is not directed at children. You should be at least 16 years old to use the Game.

2. HOW WE USE YOUR PERSONAL INFORMATION

We use your Information for the following purposes:

Provide You with the Game

We will use your Information to perform our contractual obligation towards you to allow you to:

• Create an account or play as a guest
• Play the Game and remember your progress
• Create AI-generated videos at your request using content uploaded by you
• Send you service communications by email about your account and game activity, such as when voting opens or results are ready for a challenge you have entered
• Make purchases via payment platforms
• Maintain records of your purchases
• Save your preferences and settings

For the avoidance of doubt, your pictures and videos are not used to train any large language model or other AI software. Any pictures or videos generated by the Game are stored locally on your device only unless you explicitly choose to share such content. You may delete your account (and your pictures and videos) at any time by contacting us at [email protected].

Develop, Improve and Assess the Game

It is in our legitimate interest to develop, improve, and assess our Game and services, for which we may use your Information as listed in this Policy. When we share your Information with vendors, they may also use your Information to develop, improve, or assess their products and services.

Provide Customer Support

If you reach out to us for support, we will use your Information to:

• Create a support ticket for you
• Respond to and resolve your queries and complaints
• Facilitate support (e.g., password recovery)

When doing so, we perform our contractual obligation towards you. The Information we process includes: registration information, identifiers, device information, and any information you provide via customer support channels.

Conduct Analytics

It is in our legitimate interest to analyze the use of our Game, newsletters, and advertising campaigns. We process automatically collected information to:

• Create anonymized and aggregated data
• Create segments of users who show particular characteristics or interests
• Conduct predictive analytics about your interests
• Understand how players use the Game
• Improve game design and user experience

Send You In-Game Offers

We will show you promotional offers and information about virtual items that can be purchased in-game, which will be tailored to you based on gameplay, geography, device data, and in-game interactions. We do this based on our legitimate interests.

Provide You with Advertising

We may present you with ads in our Game and elsewhere. These may be ads relating to our own Game or other services you may be interested in. These ads may be tailored specifically to you.

Where consent is required, we will only show personalized ads where we have your consent. In situations where your consent is not required, or where we provide contextual advertising, we do so based on our legitimate interests.

User Acquisition and Custom Audiences: We may use your information to participate in Custom Audience and Lookalike Audience programs with advertising partners (such as Facebook, Google, TikTok). This enables us to:

• Display ads to existing and prospective players when they visit partner websites or platforms
• Create audiences of users similar to our current players
• Measure the effectiveness of our marketing campaigns

We provide identifiers (such as your Advertising ID or hashed email) to advertising partners so they can determine whether you are a registered account holder with them.

If you no longer want to receive targeted advertising, you can withdraw your consent in the Game settings or adjust your device settings (see section on Advertising and Your Choices).

To tailor ads and allow our advertising partners to tailor ads, we process Information we automatically collect or generate when you play the Game, and Information received from third parties.

Conduct Surveys

From time to time, we may ask you to participate in surveys which are in our legitimate interest because they help us understand our player base and improve the Game. If you choose to participate, we process your registration information and any other information collected through the survey questions.

Prevent Fraud, Defend Legal Claims, and Comply with Legal Obligations

It is in our legitimate interests to:

• Protect our users against online abuse and other anti-social or illegal activity
• Monitor Game use to detect fraud or behavior that prejudices the integrity of our Game
• Take steps to remedy fraud and concerning behavior
• Defend ourselves against legal claims or disputes
• Enforce our terms and policies
• Comply with legal obligations

When doing so, we will process the Information relevant in such a case, including information you provide us, information we automatically collect about you, and information provided to us by third parties.

3. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We share your Information with selected third parties, including:

Other Players and Users

Other players will see your profile information and in-game activities, as well as any other information you choose to share with them, such as chat data.

Vendors and Service Providers

Cloud Service Providers: We rely on third party cloud storage providers such as Google Cloud Platform.

Customer Support Providers: We may use third party customer support solution providers to help us manage and respond to customer questions and complaints.

Email and Communications Providers: We use third party email delivery providers (such as Resend) to send service and marketing emails on our behalf.

Analytics Providers: We work with analytics providers who help us understand our player base.

Social Media: We may integrate certain Facebook and Google software to enhance social media features such as accessing your friends list and displaying your profile picture.

User Acquisition Partners: We may work with user acquisition partners to help us report on the success of our marketing campaigns. We may use some of your information to participate in Custom Audience and Lookalike Audience programs, which enable us to display ads to both existing and prospective players when they visit partner platforms. We provide identifiers (such as your Advertising ID or Facebook ID) to partners so they can determine whether you are a registered account holder. See our complete list of advertising and user acquisition partners at the end of this policy.

Advertising Partners

We are an ad-supported service. Subject to your settings, we provide certain information to advertisers who use it to serve you with ads in our Game, and we measure who sees and clicks on their ads.

We also share advertising identifiers, along with the interests or other characteristics of a device or the person using it, to help partners decide whether to serve an ad to that device or to enable them to conduct marketing, brand analysis, personalize advertising, or similar activities.

See our complete list of advertising partners at the end of this policy. For more information on how to limit or opt-out from personalized advertising, please see our Cookie Policy.

Payment Processors

Anorak currently works with the following payment providers:

• Appcharge — https://www.appcharge.com/payments-privacy-policy

These payment processors are responsible for processing your Information and may use your Information for their own purposes in accordance with their privacy policies.

Companies Within Our Group

We share your Information with different entities which are part of our group of companies.

Law Enforcement and Legal Obligations

We disclose Information if we are legally required to do so, or if we have a good faith belief that such use is reasonably necessary to:

• Comply with a legal obligation, process, or request
• Enforce our Terms of Service and other agreements, policies, and standards
• Detect, prevent, or otherwise address security, fraud, or technical issues
• Protect the rights, property, or safety of us, our users, a third party, or the public

Change of Corporate Ownership

If we are involved in a merger, acquisition, bankruptcy, reorganization, partnership, asset sale, or other transaction, we may disclose your Information as part of that transaction.

Third Party Privacy Practices

If you access the Game through a third-party platform such as Facebook or Google ("Third-Party Services"), those Third-Party Services may collect other information about you (including information you share with them directly or about your use of the Game) in accordance with their own terms and privacy policies. The privacy practices described in this Policy do not apply to Third-Party Services.

4. WHERE WE PROCESS YOUR PERSONAL INFORMATION

We, or our processors on our behalf, may process your Information in several countries, including countries within the European Economic Area ("EEA"), the United Kingdom ("UK"), the United States of America, and others.

When we transfer your Information outside the UK or the EEA; we will only transfer your Information outside of the UK and the EEA:

• where the transfer is to a place that is regarded by the European Commission as providing adequate protection for your Information; or
• where we have put in place appropriate safeguards to ensure that your Information is protected (for example where both parties involved in the transfer have signed standard data protection clauses adopted by the European Commission); or
• where we are legally permitted to do so, for example if the transfer is necessary for the establishment, exercise or defence of legal claims.

5. HOW LONG WE STORE YOUR INFORMATION

Your Information is kept for as long as you are registered or using our Game, and then for the following periods after you stop interacting with the Game:

Typical Retention Periods:

• Account and profile data: up to 3 years from last interaction
• Gameplay data: up to 90 days from last interaction
• Transaction and payment records: As required by law (typically 7 years)
• Advertising and analytics data: 26 months
• Customer support communications: up to 3 years
• Marketing consent records: up to 3 years from consent withdrawal

Information collected from our data processors identified in Section 3 above will be retained for a period of up to 6 months.

When deleting Information, we will take measures to make the Information irrecoverable or irreproducible, and electronic files which contain Information will be deleted permanently.

6. YOUR RIGHTS

Rights for EEA, UK, and Swiss Residents

If you are based in the EEA, UK, or Switzerland, you have the following rights:

• Access — The right to be provided with a copy of your Information.
• Rectification — The right to require us to correct any mistakes in your Information.
• To be forgotten — The right to require us to delete your Information in certain situations.
• Restriction of processing — The right to require us to restrict processing of your Information in certain circumstances, e.g. if you contest the accuracy of the data.
• Data portability — The right to receive the Information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party in certain situations.
• To object — The right to object: at any time to your Information being processed for direct marketing (including profiling); and in certain other situations to our continued processing of your Information, e.g. processing carried out for the purpose of our legitimate interests.
• Not to be subject to automated individual decision-making — The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.

You may exercise some of these rights in some of the following ways:

• To stop receiving personalized advertising: Withdraw your consent in the in-app Settings.
• To stop receiving marketing emails: Follow the unsubscribe mechanism at the bottom of each email communication.
• To stop our cookies being placed: Change your device or browser settings.
• To stop receiving push notifications: Change your device or browser settings.

Legal Basis for Processing: We process your Information based on:

• Contractual necessity (to provide the Game)
• Legitimate interests (analytics, fraud prevention, advertising)
• Consent (personalized advertising, marketing communications)
• Legal obligations (compliance with laws)

Rights for Residents of Other Jurisdictions

If you reside in other jurisdictions with data protection laws (United States of America, Brazil's LGPD, Canada's PIPEDA, Australia's Privacy Act, etc.), you may have similar rights. Contact us using the contact details provided in this Privacy Policy to exercise these rights.

How to Exercise Your Rights

To exercise any of your rights, please:

• If relevant, follow the specific procedure set out in each section above
• Email us at [email protected]

We will respond within the timeframe required by applicable law (typically 30 days). We may need to verify your identity before processing your request.

7. CONTACT & COMPLAINTS

We welcome questions, comments, and requests regarding this Policy. These should be addressed to:

Email: [email protected]

Mailing Address:

Anorak Games Limited
4 Garrett Street
London
England
EC1Y 0TY

If wish to make a complaint about how we process your Information, please contact us at [email protected] and we will endeavor to deal with your complaint as soon as possible. This is without prejudice to your right to start a complaint with a data protection authority.

We hope that we can resolve any query or concern you may raise about our use of your information. If you are not satisfied with our response you have the right to lodge a complaint in relation to our processing of your Information with your supervisory authority. As we are based in UK, our supervisory authority is the UK Information Commissioner's Office at www.ico.org.uk.

8. SECURITY

We have appropriate security measures to prevent Information from being accidentally lost or used or accessed unlawfully. We limit access to your Information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

Please be aware that the transmission of Information via the internet is not completely secure. Although we take appropriate and proportionate steps to manage the risks posed, we cannot guarantee the security of your Information transmitted to our online services.

We use a variety of technical and organisational measures to help protect your Information from unauthorised access, use, disclosure, alteration or destruction consistent with applicable data protection laws. Information may be kept on our technology systems, those of our contractors or in paper files.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

9. CHANGES

Any updates or changes to this Policy will be published here. If there are any significant changes, we will notify you through the Game or via email (if we have your email address). Your continued use of the Game after changes become effective constitutes acceptance of the updated policy.

ADVERTISING AND USER ACQUISITION PARTNERS

We use the following user acquisition and advertising partners that are integrated into the Game. Please check the following privacy policies to learn more about their privacy practices, including how you may exercise your data subject rights.

This list was last updated on 16 July 2026.

Your privacy is important to us. We are committed to transparency and giving you control over your information. If you have any questions or concerns, please don't hesitate to contact us.

More from LookStar: AI Dress Up Game · Games Like Dress to Impress · AI Fashion Game